A private gym for trendy stars suddenly went out of business and was told its $430 a month membership had been cancelled.
- Melbourne gym Cremorne Club goes bankrupt
- Known for reality shows and entrepreneurial clients
- All memberships are currently suspended
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A trendy gym known for its list of celebrity clients has gone bankrupt and all memberships have been abruptly suspended.
Customers at the Cremorne Club in the Melbourne suburb of Richmond received a message on Tuesday warning them that their membership had been revoked.
The abrupt closure comes as Australians feel a sharp inflation crisis and interest rates are cutting any spending, including gym membership fees.
The health club’s clients include Melbourne reality TV star Lydia Schiavello’s Real Housewives, realtor and reality show star Survivor Fraser Luck, swimwear entrepreneur Erin Deering, founder of Bondi Sands’ tanning products. including Sean Wilson, who
Retired NRL legend Nate Miles, models Tess Shanahan and Lulu Lieberman have also been spotted working out at the gym.
Model Tess Shanahan is one of a star list of clients who are members of Melbourne’s Cremorne Club gym.
Model Lulu Liebermann takes action at bankrupt Cremorne Club gym
Cremorne Club, which charges premium clients $430 a month, advertises itself as a “boutique health club offering premium services.”
Top notch facilities also provided gym-goers with towels, pre-workout drinks upon arrival, and post-session protein shakes.
“You have to know someone to go – that’s my impression,” an insider told the Daily Mail Australia. “It’s a bit elite.”
The club’s Instagram page features many photos of Cremorne Club director Andy Bland and his famous clients.
But this week, admins Brooke and Bird sent out a notice following up with a text informing members that the gym is now being voluntarily managed.
“We are currently suspending all memberships to gyms and suspending trading at our facilities pending a review of the company’s financials,” the notice said.
As a result, the client was informed that all direct debits and membership payments were suspended.
I was informed that those with prepaid memberships are considered “unsecured creditors” and will be sent a separate email regarding their status.
Co-founders of billionaire swimwear entrepreneurs Triangl Erin Deering (middle) and Fraser Lack (right) at the Cremorne Club
Sean Wilson, founder of Bondi Sands tanning products (pictured left) and Andy Brand, Cremorne Club Director
The shock closure comes as two other well-known fitness chains have already closed multiple franchises in the past 12 months.
Infinite Cycle closed four of its six locations in Melbourne, Canberra and Sydney in March.
The F45, with Hollywood megastar Mark Wahlberg as chief brand officer, is also struggling to motivate itself.
Nine gyms have gone bankrupt since last July, and many of the remaining franchises are now for sale.
Management said all Cremorne Club memberships were immediately suspended.
Email notifications from admins expressed hope they might become gym buyers
The Cremorne Club management hopes to find a buyer to take over the gym.
“We have also begun discussions with parties interested in acquiring the gym and reopening it soon,” the letter said.
“However, as the negotiations are in their early stages, we cannot provide certainty at this stage.
“We will contact you further if we secure a buyer for the business.”
ASIC, the corporate watchdog, said it has an online meeting of creditors scheduled for 10:30 am on April 21.
Those wishing to attend must submit evidence of any debt incurred by 4:00 p.m. on April 20.
